Preparation of the company for the “digital era” and position it optimally for the digital age. This is a major challenge for any company, its executives, and employees. The responsibility of a company’s management and responsible executives is to continually increase the transparency of business processes and transform data into knowledge.

  • No company is exempted from digitalization. In many industry sectors, digitalization is already advanced further than assumed.
  • The beginning of a change or an initiative for digital management is the most difficult step.
  • Despite the individuality of the companies, there is still a basic, general procedural model and pattern for digital leadership.

What is a business model?

“A business model describes the rationale of how an organization creates, delivers and captures value” (Osterwalder & Pigneur, 2011).


  • The examination of the digitalization possibilities for your company will illustrate the potentials for rationalization
  • We help you to identify potential threats to your business model when your competitors are building a digital strategy for themselves.
  • Project- and implementation plans for a digital strategy


  • Point 1: Concepts for developing business model innovations
  • Point 2: Training and usage of the digital economy mechanisms to transform it into business models
  • Point 3: Process and system models for documentation, analyzis and conception of business processes in the context of information technology
  • Point 4: Organizational models with the purpose of representing the organizational and process model of your company
  • Point 5: Strategic Reference Business Models to present the holistic description of the organizational model and the process landscape on an aggregated level

For developing these points we use questions like:

  • What is the value proposition your company and your organization create for the different customer or target groups?
  • How and through which channels and with what kind of customer loyalty are these values communicated to the target groups of your company?
  • How do you capture these coherences and how can you protect it against innovative digital competitors and increase the distance?
  • Who is the leader for this initiative in your company?


Business model scenarios can be mapped on a company-, business area-, functional- or process level.
Therefore, it is important that digital leaders are able to understand the business models and communicate them to stakeholders.

To this end, we apply proven tools of innovation management such as:

  • Design Thinking
  • Business Modelling
  • Business Model Canvas

We use these tools to build innovations and streamlined digital processes with our customers, to enable efficiency gains and realize competitive advantages.