What makes a successful digital transformation or digitalisation?
The success of a digital transformation has now become a survival factor for many companies.
The basis for the success of digital business models (e.g. Uber, Airbnb, Flixbus) was in all cases the use of state-of-the-art IT technology and the simplicity of making these services available to everyone.
Bit by bit, digitalisation is taking hold in almost all industries. What all sectors have in common is that the speed of transformation is significantly higher than most of those responsible had estimated. In many cases, it is higher than the ability of companies and organisations to adapt to new requirements. The challenge is usually not the technique or technology used, but more important is the business model behind it.
What does this mean for companies in a competitive environment?
The classic competition between products or companies is increasingly being replaced by competition between business models.
Independent and empirical studies show that companies that have started the digital transformation along the customer journey are more successful. Focusing on the customer is one of the keys to improving competitiveness.
To support companies in their digital transformation, we have developed services that are individually tailored to your requirements.