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The full first conversation, with Dr. Harald Dreher or the senior consultant who leads the engagement. The aim is to clarify the decision — not to recommend a system.
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What is different in B2B wholesale
In manufacturing, value is created in your own product and the ERP plans material and capacity. In wholesale, the product is someone else's: value is created in range, availability and pricing. Tens of thousands of items from hundreds of suppliers arrive in different formats, are maintained in several branches – and contradict each other as soon as each branch creates its own description.
Then there is the pricing logic. List price, customer group, project price, quantity tiers, retrospective annual rebates and, for cooperatives, member conditions all interact. If part of this lives in Excel next to the ERP, the margin per customer is only known at year end. And every order asks the same question again: from the central warehouse, from the branch, or direct from the supplier as a drop shipment?
A reliable selection therefore does not start with a vendor comparison, but with the question of which pricing conditions and document flows your business actually has. How we build this in vendor-neutral ERP consulting, and why process analysis comes before the system question, follows from this order.
Walk through your pricing and inventory logic with us →Without central checking, each branch creates items by its own logic: different descriptions, duplicates, conflicting units. With tens of thousands of items, the result is a data set nobody trusts any more – and that no webshop and no EDI partner can process cleanly. What the standard has to deliver: a central item master with a workflow – enter locally, check centrally, release.
Customer prices and tiers are in the ERP; retrospective rebates, advertising allowances and project prices are in a spreadsheet next to it. The contribution margin per customer is then only known after the annual settlement, and every price negotiation in the field happens without it. What the standard has to deliver: condition types as master data with validity, tiers and rebate settlement in the system.
If drop-shipment business is booked like a warehouse order, neither stock nor delivery date is right, and the branch reorders what is already on its way. What the standard has to deliver: real-time stock per location, with stock transfers and drop shipments as separate order types with their own planning.
Since 1 January 2025, businesses in Germany must be able to receive e-invoices in B2B; the obligation to issue them follows in stages until 1 January 2028 (Section 14 of the German VAT Act). A PDF sent by email will then no longer count as an e-invoice – a structured format to EN 16931 such as XRechnung or ZUGFeRD is required. What the standard has to deliver: create and read structured invoices without an add-on module, alongside EDI with the large trading partners.
Each class solves the four requirements in a different place. The table describes where – and what you accept in return.
| System class | Where the industry logic sits | What speaks for it | The price |
|---|---|---|---|
| Industry ERP for wholesale | In the core of the system. Condition types, rebate settlement, drop shipment and branch logic are master data and order types, not extra fields. | Shortest route to reliable margins per customer. Supplier data import, field sales and multi-warehouse are built into the standard. | Smaller vendor, smaller market for partners and staff. Manufacturing and group finance often weaker. High switching costs because the pricing logic is not portable. |
| Standard ERP with industry add-on | In a partner's add-on on a broad base system. | Broad ecosystem, strong finance, staff available. Wholesale depth where the add-on brings it. | Two release cycles that can drift apart. Dependence on the add-on partner. The depth of pricing logic varies widely and must be tested against your own rebate models. |
| Generalist ERP without industry focus | In custom development or customising on the client side. | Greatest freedom of design. Fits group standards. Lowest entry barrier with a simple range and uniform prices. | Conditions, rebates and drop-shipment logic are built and maintained in-house. Every release of the base system tests this custom development again. |
What the table cannot decide: how many items you carry, how many condition types you actually use, how many locations share the same stock and what share of your revenue runs through drop shipment. These four numbers decide the selection – and none of them is in a data sheet. For the assessment in the project we draw on our database of around 500 software vendors – vendor-neutral, without commission.
Hagos eG is the purchasing cooperative of tiled-stove and hot-air heating builders, founded in 1919 in Stuttgart. Around 1,400 member businesses in Germany, Austria, France and Italy source a range of 45,000 items through ten branches and three central warehouses; around 400 employees generate turnover of roughly 210 million euros.
Items were created locally at each site – without uniform standards, without central checking and without a release workflow. The result was inconsistent descriptions, duplicates and contradictions between branches.
Dreher worked in four phases: a master data inventory across all entities, a central data model on the single-source-of-truth principle, a workflow with three-stage quality control – local entry, central check, release – and training and governance for 280 employees who work with master data.
No licences sold, no vendor commission. Our fee is the same whichever system is chosen in the end.
Ten questions managing directors in wholesale ask us before an ERP decision – on pricing, inventory and drop shipment, EDI, e-invoicing, duration and cost.
Answered by
Dr. Harald Dreher
Managing Director & Owner · Dreher Consulting
Since 1992, Harald Dreher has supported wholesalers in the DACH Mittelstand with ERP decisions – vendor-neutral, without selling licences. In a 30-minute conversation he assesses which system class fits your range, your pricing and your locations, and where a selection is not needed at all.
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Last updated: 7 October 2026
The ERP system that carries a central item master, complete pricing logic, stock management across several locations including drop shipment, and structured document exchange in the standard – not as customisation. Three system classes do this in different ways. An industry ERP for wholesale brings condition types, rebate settlement and drop shipment as master data; the price is a smaller vendor and partner market. A standard ERP with an industry add-on combines a broad base system with a partner's wholesale logic; the price is two release cycles and dependence on that one partner. A generalist ERP gives the greatest freedom, but requires conditions and drop shipment to be built and maintained in-house. Which class fits is decided by four numbers from your business: items, condition types in use, locations and drop-shipment share.
With real-time stock per location and separate order types for warehouse sales, stock transfers and drop shipment. In a warehouse sale, the order reserves stock at the delivering location. In a stock transfer, the central warehouse supplies the branch, and the stock stays visible as "in transit" rather than disappearing. In drop shipment, the supplier delivers directly to the customer; the ERP creates the purchase order from the sales order, books no stock and tracks the supplier's delivery date. Without this separation, the branch reorders what is already on its way, and the customer gets a date nobody can keep. Planning also has to know which location serves which customer and from what quantity drop shipment is cheaper than stock.
Since 1 January 2025, businesses in Germany must be able to receive and process e-invoices from other businesses. The obligation to issue e-invoices follows in transitional stages until 1 January 2028. A structured format to the European standard EN 16931 is required, such as XRechnung or ZUGFeRD; a PDF sent by email will then no longer count as an e-invoice. For a wholesaler with many customers and suppliers this is not a side issue: the ERP must create structured invoices, read incoming ones and automatically match invoices to purchase orders and goods receipts. Check whether this happens in the standard or through an add-on with its own release cycle – and whether your existing EDI exchange with large trading partners is affected.
As important as the trading partners who require it. Large customers and suppliers exchange orders, despatch advices and invoices electronically, often in the EDIFACT standard with messages such as ORDERS, DESADV and INVOIC. For the ERP this means documents must come in and go out without manual entry, items must be uniquely matched via the GTIN, and deviations – a different quantity, a different price, a partial delivery – must show up as a case to resolve instead of being posted silently. Many wholesalers run EDI through a service provider; then the interface between provider and ERP is what counts. An ERP change is a good moment to count your EDI partners and check what share of documents is still keyed in by hand.
With a central data model and a release process, not with a one-off clean-up. Suppliers deliver item data in different formats – in wholesale often as catalogues in BMEcat or Datanorm format. The ERP must import this data, map it to its own data model and detect changes without overwriting maintained fields. The organisation matters just as much: who may create items, who checks, who releases? At Hagos eG, with 45,000 items and ten branches, a three-stage workflow – local entry, central check, release – reduced the error rate in master data by 73%. That shows the order: first data model and responsibility, then the system that maps both.
Often yes – and in many cases it is the more economical route. A standard ERP with a wholesale add-on is enough if the add-on carries your condition types, drop shipment and multi-warehouse logic in the standard and the partner keeps it up to date with every release of the base system. For a wholesaler with few locations, manageable conditions and a low drop-shipment share it is often the right choice: the broad base system brings finance, available staff and a large ecosystem, the add-on brings the industry logic. In this constellation we would not recommend a specialised industry ERP just because it can do more – the extra depth goes unused but costs money in operation. It is different when rebate models, member conditions or a high drop-shipment share carry the business.
Not automatically. The warehouse functions of many ERP systems are enough for warehouses with fixed bin locations, manageable picking and few orders per hour. A dedicated WMS pays off when the warehouse itself becomes the bottleneck: chaotic storage, route optimisation, wave or zone picking, conveyor technology or high-bay racking, forklift guidance. Then the interface between ERP and WMS becomes the critical point. The ERP holds stock and order, the WMS holds location and movement, and both must know the same quantity at every moment. The question therefore belongs in the ERP selection, not after it. Anyone who asks it only after signing the contract buys either an ERP whose warehouse logic goes unused or a WMS that has to be adapted to the ERP.
The time does not go into comparing systems, but into process analysis and the requirements specification: item and supplier data, condition types, locations, drop shipment, EDI partners. Only once these cases are described can a vendor show in a proof of concept how its system works with your data – and not with its demo data. We plan each stage individually – process analysis, requirements specification, market analysis, selection with proof of concept – and fix its scope before it starts.
The effort depends on the number of processes, locations, condition types and EDI partners, not on company size alone. A wholesaler with one warehouse and list prices has fewer ERP-relevant processes than a purchasing cooperative with ten branches, member conditions and drop shipment. We therefore price each stage separately – process analysis, requirements specification, market analysis, selection with proof of concept – and fix its scope before it starts. You can stop, continue or adjust the scope after each stage. Our fee is independent of the system you choose in the end: we do not sell licences and receive no vendor commission.
The full first conversation, with Dr. Harald Dreher or the senior consultant who leads the engagement. The aim is to clarify the decision — not to recommend a system.
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